Wednesday, April 30, 2014

FIR on Higher Education #9: Interview with Gini Dietrich on Building Community

FIR On Higher Education

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks, has just made FIR history! Gini has appeared as a guest on two different shows within the FIR podcast network in one month, providing great insights to two separate audiences.

Earlier this month, Martin Waxman and Joe Thornley interviewed Gini about her new book Spin Sucks on the Inside PR podcast (a show which Gini co-hosts). In the most recent episode of For Immediate Release on Higher Education, Gini shares tips and tactics for individuals within academia. She outlines:

- How professors can mobilize ambassadors to help promote their new books and how marketers / communicators can support the process.
- How to build community on blogs (whether as an individual academic or a marketer / communicator representing a school brand).
- How to deal - and prevent - crisis communications scenarios (such as the case of a University of Wisconsin professor whose political opinions in an assignment email to students spiraled into a controversy).
- And more!

In our reports section, I talk about visual communications within higher education, while technology correspondent Harry Hawk analyzes how YouTube is impacting youth culture and how that might influence college life.

About Gini Dietrich

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, co-author of Marketing In the Round, and author of the new book Spin Sucks. Gini is a speaker, co-hosts the Inside PR podcast and can be found writing at Crain’s Chicago Business and in various PR and marketing blogs and publications. Learn more at the Spin Sucks blog.

Get this Podcast:

About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 04/30 at 07:33 AM
Show Notes • Higher Education • (0) Comments • Permalink

Tuesday, April 29, 2014

FIR Presents an Inside PR special edition: Rob Biesenbach on telling stories

FIR Presents Inside PRMartin here. I’m getting ready to head off to PRSA Counselors Academy’s spring conference and thought I’d catch up with one of the presenters, Rob Biesenbach. Rob is a communications expert, speaker, writer and actor who is ‘fighting to end dull ordinary communications in our time’.  (But he doesn’t have a cape.)

At Counselors, Rob’s going to be talking about how to Unleash the Power of Storytelling to build trust and win business.

He says most people play fast and loose with the definition of story and don’t understand its distinct structure: a character, in pursuit of a goal, in the face of some sort of obstacle.

Stories aren’t a quote from Winston Churchill or a customer testimonial.

Rob likens our job as communicators with acting: both require you to connect with your audience, tell a story well and express yourself. Too many businesses compare themselves to other businesses – when they should be looking to and learning from show business, where the most powerful stories in our culture can be found.

Rob is also doing an Ingnite style presentation based on his new book, 11 Deadly Presentation Sins.

He talks about the three he thinks are the worst:

  • Failure to connect with an audience
  • Failure to focus
  • Doing a data dump rather than a story that’s filled with emotion.
  • And when it comes to PowerPoint, he cautions us that when you see ‘insert text here’ on a slide, it’s a suggestion, not a command.

Want to hear more? You can catch Rob at Counselors Academy or check out his website.

And if you’re interested in Counselors Academy and the other presenters, you can follow the hashtag on Twitter #CAPRSA.

Gini and Joe will be back next episode.

Get this podcast:

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at insideprcomments@gmail.com, or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 04/29 at 01:06 PM
Show Notes • Inside PR • (0) Comments • Permalink

Monday, April 28, 2014

FIR presents AllthingsIC with Rachel Miller episode 6 April 29 2014

AllThingsICWelcome to the sixth episode of All Things IC with Rachel Miller.

In this podcast Rachel highlights the recent Google Atmosphere event, including some of the “secret sauce” behind how Google recruits, looks at two new books - from Gini Dietrich and Biz Stone, plus looks ahead to #responsiveorg unconference.

You can find full notes to accompany this episode via Rachel’s blog www.allthingsic.com/fir6 so you can grab a cup of tea, sit back and relax and enjoy the show.

Get this podcast:

About Your Host

Rachel Miller I’m Rachel Miller, MCIPR, PG (Dip). I’m an internal communication and social media strategist who consults, speaks and blogs on all things internal communication.

In 2013 I was named one of the UK’s leading social business influencers, and was a finalist for CIPR Outstanding PR Professional of the Year (People’s Choice).

Since 2009 I’ve written my own blog which led to Econsultancy recognising me in 2012 as one of the Top UK female bloggers. I was named in PR Week’s Top 29 under 29 professional communicators in the UK list (2009).

Every company is different and a one size fits all approach to communication simply doesn’t work. Though my business, All Things IC, I have the pleasure of working alongside companies to help them achieve communication excellence.

Find Rachel on Twitter: @AllthingsIC.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR B2B is brought to you with Lawrence Ragan Communications,serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Rachel Miller on 04/28 at 02:08 PM
AllthingsIC • (0) Comments • Permalink

Sunday, April 27, 2014

The Hobson & Holtz Report - Podcast #753: April 28, 2014

FIRIntro: New FIR Interview coming with Howard Greenstein and David Mitnick of DomainSkate;

Quick News: SEC issues guidance on use of social media in offerings and proxy fights, 3D printers print ten houses in 24 hours, two NFL teams post their 2014 schedules on Snapchat, the LinkedIn crowd decoded; Ragan promo;

News That Fits: The rise of the mobile addict (and the wearable early-adopter); Dan York’s Tech Report: the "Google+ ghost town", TypePad’s response to downtime; Vic Gundotra’s departure fuels speculation that it’s all over for Google+; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; branded content with "good enough" writing will sink native; the past week on the FIR Podcast Network; Igloo Software promo; is post-action analytics a better approach to calculating ROI?;

Music from Among Criminals; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for April 28, 2014: An 89-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 5…

Posted by neville on 04/27 at 11:31 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Saturday, April 26, 2014

FIR Interview: Jill Rowley Social Seller

Jill Rowley Social Seller
In this FIR interview our correspondent Michael J Procopio interviews Jill Rowley a long time social seller who has just started her own business.

Jill explains what senior executives should learn from her being let go from Oracle, how social selling work and the power of a sales persons network. Jill describes the problem with cold calling and the solution social media in general and LinkedIn in particular bring to the toolkit of a salesperson.

Jill has consistently been a top performer in her 52 quarters in sales – closing over $30 million in revenue across more than 400 companies, including Salesforce.com, Square, Concur, Covidien, McAfee, VMware, Wells Fargo, Avid, Trend Micro, JDSU, SuccessFactors, Sybase, Ariba, Riverbed, DocuSign, ArcSight, Informatica, Synopsys and Seagate. Jill is an evangelist for Social Selling – she’s spoken at numerous events, done dozens of interviews and webinars, is on Social Selling University’s Top 15 Professionals that Utilize Social Selling list, and was featured in the October 2012 issue of SUCCESS Magazine as a Top Sales Star. She also won the 2011 Eloqua Employee of Year Award. Jill believes in the ABCs of Selling – Always Be Connecting – because the Connections lead to the Close.

You can connect with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 04/26 at 07:47 PM
Interviews • (0) Comments • Permalink

AMP Up Your Social Media #23: How to Personalize Your Social Media Channels with Jason Mollica

AMP UP Your Social Media

Jason Mollica is the president of JRMComm, a public relations and marketing consultancy. He got his start in the business in radio and television when he helped launch Fox News Radio. He recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how JRMComm guides clients to engage in their social media efforts.

Conversation on social media should be a two-way street. Make your audience feel like they are part of your brand or part of your product.

Jason shares tips on how to personalize your social media channels:

    Jason Mollica
  1. Start at your website make sure that you have identified who you are trying to reach and your website is appealing to that audience. Make sure your photos are crisp, you content is clean, and your design is fresh. All of your social links back to your website, so in a sense, it’s the hub of your social.
  2. Mix up your social content. Make sure you are posting conversational value add content that is not salesy.
  3. When posting content about your brand, make people believe in what you’re doing. Don’t talk just about your company and your services or products, create a discussion around company culture.  Maybe an employee spends her time helping on her lunch break at a food pantry, or maybe she volunteers at a cancer clinic because cancer has played a large role in her home life. Show your brand’s personalities.

To connect with Jason find him on Twitter at @JasMollica or on LinkedIn.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Glenn Gaudet on 04/26 at 02:40 PM
Show Notes • AMP Up Your Social Media • (0) Comments • Permalink

Thursday, April 24, 2014

FIR On Strategy with Andrea Vascellari, Episode 17: April 24, 2014

Strategy If you conducted your context analysis, defined your audiences, objectives and strategies, well then it’s time for you to focus on your tactics. In this episode, we understand how to develop and solid tactical plan.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 15 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 04/24 at 08:12 AM
Show Notes • FIR On Strategy • (0) Comments • Permalink

Page 45 of 254 pages ‹ First  < 43 44 45 46 47 >  Last ›